I make your building or campus experience friendly, welcoming, and easy-to-navigate.
I honor and recognize your organization’s benefactors with the appropriate level of magnificence.
I create commanding, genuine, intellgent brand experiences.
I am Apollo Moonfire, Creative Responder, expert in signage and graphics, wayshowing (sometimes called wayfinding), donor recognition, brand graphics display.
I know that you value appropriate and proper signage and graphics because:
people can get bewildered and lost, frustrated, and feel unwelcome and unsafe.
benefactors can feel slighted, valuable relationships can get frayed, and your bottom line capacity to do important work threatened without a solid donor recognition signage program.
who you are and what you’re about needs to be communicated in physical spaces.
You understand that everyone:
needs functional, aesthetic, and effective signage and graphics: visitors, guests, students, faculty, staff, customers, vendors, donors…everyone.
needs to be greeted, guided, and made to feel welcome, appreciated, considered, and safe.
Signage and graphics does that — I do that — in collaboration with architecture, landscape design, and interior design. It’s a team effort.
My Services
Wayshowing
Make your campus and buildings friendly, welcoming, and effortless to use. Full-scale planning, design, documentation, production artwork, and production management. Full services customized to your needs.
Room Numbering
A good room numbering system for buildings is critical. It’s important not only for the building phase but for the ongoing life management of the building. I have developed numbering schemes and standards for a variety of buildings. My goal in all is to create a system that enables flexibility over time because today’s floor plan will probably definitely change over the years.
Display
Displays of various types that tell your story and deeply engage viewers in your brand.
Special Projects
Large scale? Complex? Challenging conditions? No problem. Bring it on! I excel at finding creative, cost effective, and unique bespoke solutions to difficult signage, graphic, wayshowing, and display problems.
Display
Donor walls and donor recognition programs that honor your benefactors with the “appropriate level of magnificence.” I work with both capital campaigns and annual campaigns. Let me help you at the outset to save you frustration and costs down the road.
Signage Standards & Manuals
A good wayshowing system is hallmarked by consistency. To that end I create comprehensive standards for your campus and document them in a manual. These standards save time in making decisions and help you keep standards up and consistent.